B2−3: Outreach Program for Construction and Maintenance Work Zones
Effective outreach can help inform motorists of upcoming construction efforts, educate motorists about detour routes, and reduce delays as motorists plan in advance to detour around work zones along their route. Information provided through the media is one way to reach a large audience about road work. Outreach delivered via radio can be especially useful for reaching motorists already on the road.
The Arkansas State Highway and Transportation Department (AHTD) uses the media to educate and inform motorists and the general public about upcoming work zone activity. A recent survey informed the agency that most motorists are often already traveling when they learn of a work zone they are approaching, so AHTD developed targeted radio outreach for key Interstate corridors to alert motorists to work zones. These radio spots are designed to be short, informative, and entertaining to encourage motorists to pay attention to the information being presented. AHTD also installed signs announcing the radio station playing the spots to inform out−of−State motorists of the information. In addition to the use of radio spots, AHTD uses videos posted on their website as well as their Twitter account to communicate information on construction and maintenance work zones as a part of their comprehensive media outreach program. As needed, press conferences are held and interviews are done with local media outlets about specific projects.
REASON(S) FOR ADOPTING:
To educate motorists and other travelers about work zones throughout a region and potential impacts these work zones might have on their travel.
Educating the public about upcoming construction projects can improve safety and mobility in and around work zones. Effective public outreach results in informed citizens who can make better decisions about travel routes during construction activities.
MOST APPLICABLE LOCATION(S)/PROJECT(S):
Any area where en−route traveler information about work zones could help reduce congestion levels, such as areas with available diversion routes.
STATE(S) WHERE USED:
Glenn Bolick, Arkansas State Highway & Transportation Dept.
Phone: (501) 569−2572