VPP Projects Involving Tolls
Category: Priced Roadways
Sub-Category: Priced Tollways

Project - FLORIDA: Pricing on Bridges in Lee County

In August 1998, Lee County implemented a value pricing strategy on two toll bridges between the cities of Ft. Myers and Cape Coral. The project created a peak/off-peak pricing structure offering bridge users a discount toll during times before and after the peak traffic periods. Under the pricing plan, a fifty percent toll discount was provided for trips made during the half-hour period before the morning peak of 7:00-9:00 a.m. and in the two-hour period following the morning peak. In the evening, the discount period is during the two hours before the evening peak of 4:00-6:30 p.m. and during the half hour after the peak. The program has been successful in inducing significant shifts in traffic out of the peak congestion period. Surveys indicate that over seventy-one percent of eligible motorists (i.e., those with vehicle transponders) shifted their time of travel at least once a week to obtain a toll discount amounting to just 25 cents.

Study Completed

This project was originally funded with Congestion Pricing Pilot Program funds. Information on the project study results along with final reports can be accessed at the following web site www.leewayinfo.com. This successful Value Pricing Pilot Program (VPPP) project is still operating.

For More Information Contact

Kris Cella
Cella & Associates, Inc.
Phone: (239) 337-1071
E-mail: kcella@cella.cc

Chris Swenson, P.E.
CRSPE, Inc.
Phone: (239) 573-7960
E-mail: crs@crspe.com

Scott Gilbertson
Director
Lee County Department of Transportation
Phone: (239) 479-8580
E-mail: gilbersm@leegov.com

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